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Zenoheld
Retail & Franchise

MarketingSocial media, Google and your website on one panel.

Social media posts and incoming messages, Google Business profiles, email, SMS and WhatsApp campaigns and website content are managed in one app. Applications from web forms land with the relevant unit.

  • 4 sub-modules
  • 24 modules at the same price

Industries: Retail and store chains · E-commerce and omnichannel sales · Dealer and franchise networks

Roles: Sales representative · Marketing specialist

What is it, and why do you need it?

What is Marketing for?

As the number of branches grows, each branch's Google profile, social media account and web page becomes a separate workload; reviews go unanswered and campaigns look different on every channel.

The Marketing app plans posts on one calendar, gathers comments and messages in one inbox, and manages branch pages and landing pages. Web analytics shows which content works.

Scope: Runs marketing activities such as campaigns, subscribers, social media, Google Business, SEO, the website and events (tickets, registration page, QR badges, check-in desk).

Highlights

What do you do with Marketing?

01

Post calendar

Posts to several platforms with images and hashtag groups; publish now or on a schedule, on one calendar together with campaigns.

02

Social inbox

Comments, messages and mentions on connected accounts are gathered and answered in one inbox.

03

Google Business

Branches' Google profiles, ratings and reviews; posts to profiles, review replies and view statistics per branch.

04

Campaigns and subscribers

Email, SMS and WhatsApp campaigns; subscribers are kept with per-channel consent and opt-out requests are processed.

05

Website and branch pages

Branch, kiosk and pop-up locations; banners, announcements and corporate pages, blog posts and landing pages with a block editor.

06

Web analytics

Visits and traffic sources from GA4 data, Google search queries and page performance.

Sub-modules

Marketing: 4 sub-modules

This list is generated from the product itself; it grows as new functions are added to a sub-module. Master data and settings are the shared ground of every module and are not counted as sub-modules.

Social Media & Google

  • Social Media AccountsDefines and manages connected social media accounts (platform, permission and profile); in the Analytics section of the same screen it compares follower, reach and engagement metrics by platform over periods.
  • Social PostsPrepares social media posts (multiple platforms, image, hashtag group; immediate or scheduled publishing) and tracks them on a single calendar together with scheduled campaigns; keeps hashtag groups in a section of the same screen.
  • Social InboxCollects comments, messages and mentions received on connected accounts in a single inbox and replies to them.
  • Google BusinessManages Google Business profiles (branch, rating, review count); in sections of the same screen it shares posts to profiles, replies to customer reviews and shows impression, search and direction request statistics by branch.

Campaigns & Email

  • CampaignsSets up email, SMS and WhatsApp campaigns with target audience and content; tracks delivery and results. The Email Subscribers section manages marketing subscribers with their channel-based consents; it processes subscription and unsubscribe requests.
  • DesignsDesigns posters, social media images, price labels, menu boards, member cards and certificates from ready templates or a blank size; templates take on the company's brand kit (logo, colours, fonts). Designs are stored in Documents and exported as PNG or PDF.

Website & SEO

  • Web AnalyticsSummarizes the website's visitor, session, traffic source and engagement metrics using GA4 data; in sections of the same screen it shows Google search queries (clicks, impressions, CTR, position, opportunity band) and page performance (Core Web Vitals).
  • Branch ManagementManages the branch, kiosk and pop-up points published on the website by address, working hours and location.
  • Site ContentManages the website's published content on a single screen: home page and campaign banners (image, link, publication date), announcements (publication range, priority) and corporate page content (About Us, data protection (KVKK), franchise; publication approval and version history).
  • Landing PagesCreates landing pages linked to campaigns; builds and publishes their content with the block editor.
  • Form SubmissionsLists the contact, quote and franchise application forms received from the website; routes them to the relevant unit.
  • Blog ManagementManages website blog posts with draft, publish and archive steps; schedules a post for a future date.

Events

  • EventsEvents: date, location, capacity, ticket types (paid/free, capacity per type), agenda and e-mail schedule. Open Registration publishes the public registration page; registration closes automatically when the event is full.
  • RegistrationsTickets bought in one go: contact person, tickets, registration questions, payment and invoice. A paid registration is confirmed once the payment is received; a draft invoice is created and the collection is posted to accounting.
  • AttendeesOne attendee per ticket: QR badge, check-in time and status. The ticket can be re-sent by e-mail or opened as a PDF.
  • Check-In DeskThe staff member at the door selects the event and scans the QR code on the badge (barcode scanner or camera), and the attendance is recorded; a second scan shows the first check-in time. Badges are printed in bulk from here.

Frequently asked

About Marketing

Where do the website forms go?

Contact, quotation and franchise application forms are listed in Form Submissions and routed to the relevant unit.

Do we update branch pages one by one?

Branches, kiosks and pop-up points are managed on one screen with their address, opening hours and location.

Are campaign consents KVKK-compliant?

Subscribers are kept with their per-channel consents; subscribe and unsubscribe requests are processed and recorded.

Close next month end without a reconciliation marathon.

Try it free for 15 days; no credit card needed. We reply to your questions within one business day.